As our clients will attest, we’re easy to work with.
No primadonnas here!
Every project, big or small, starts with these fundamentals:
1. Understand your customer & the role your brand plays in their lives.
2. Know your competition – their strengths & weaknesses.
3. Differentiate by being relevant and compelling.
4. Engage with your customers wherever, whenever, and however they want.
With solid! you get a dedicated business partner that leverages years of experience delivering results for some of the biggest, and smallest B2C and B2B brands in the country.
Our collective model ensures that your marketing investment is focused on achieving your business objectives. It also provides a responsiveness and flexibility that allows your marketing mix to stay on top of the constantly changing consumer market.
Best of all, your marketing budget is focussed on the elements that will drive your business success!
Founder & Fractional CMO
Cyclist, hiker, ski instructor and fly fishing newbie - he is responsible for this whole mess.
An accomplished, dynamic and collaborative marketer with 30+ years experience spanning both B2C and B2B is recognized for leveraging customer insights, market research and data analytics to create effective integrated m
Founder & Fractional CMO
Cyclist, hiker, ski instructor and fly fishing newbie - he is responsible for this whole mess.
An accomplished, dynamic and collaborative marketer with 30+ years experience spanning both B2C and B2B is recognized for leveraging customer insights, market research and data analytics to create effective integrated marketing and customer experience solutions that solidify customer relationships, generate leads and measurably drive business success.
When not working with clients, Keith teaches part-time at Georgian College in Barrie in the Automotive Business School of Canada and the Schools of Business and Hotel, Tourism and Recreation instructing courses range from post-graduate classes in E-commerce to Digital Marketing & CRM to Introduction to Marketing for 1st year students.
Creative Director
Skateboarder, snowboarder, punk rock bass-playing icon, all-round creative guy.
With almost 30 years experience developing high-impact, integrated creative campaigns, it’s easier to compile a list of categories and brands that Greg hasn’t worked on!
From automotive to zoos, he has focussed his results-driven creative app
Creative Director
Skateboarder, snowboarder, punk rock bass-playing icon, all-round creative guy.
With almost 30 years experience developing high-impact, integrated creative campaigns, it’s easier to compile a list of categories and brands that Greg hasn’t worked on!
From automotive to zoos, he has focussed his results-driven creative approach on brands in Healthcare, Technology, Business and Consumer Services, Financial Services, and Consumer Packaged Goods.
Greg has a straightforward approach to creative development, “My role is to distill brand promise into compelling creative that connects with consumers and drives brand growth.”
Head of Production
The inspiration for the Energizer Bunny, Gary loves anything to do that goes fast with boards strapped to his feet - water skiing, alpine skiing - you name it. Gary also has one of the best collections of antique outboard engines. Bio to come!
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