SOLID! Marketing
Meet the Core Team
Cyclist, hiker, ski instructor and fly-fishing newbie - he is responsible for this whole mess.
An accomplished and collaborative marketer with 30+ years experience - spanning both B2C and B2B - is recognized for leveraging customer insights, market research and data analytics to create effective integrated marketing and customer experience solutions that solidify customer relationships, generate leads and measurably drive business success.
When not working with clients, Keith teaches part-time at Georgian College in Barrie in the Automotive Business School of Canada and the Schools of Business and Hotel, Tourism and Recreation instructing courses ranging from post-graduate classes in E-commerce to Digital Marketing & CRM to Introduction to Marketing for 1st year students.
Keith McDevitt
Founder & Fractional CMO
Greg Trinier
Creative Director
Skateboarder, snowboarder, punk rock bass-playing icon, all-round creative guy.
With almost 30 years experience developing high-impact, integrated creative campaigns, it’s easier to compile a list of categories and brands that Greg hasn’t worked on!
From automotive to zoos, he has focussed his results-driven creative approach on brands in Healthcare, Technology, Business and Consumer Services, Financial Services, and Consumer Packaged Goods.
Greg has a straightforward approach to creative development, “My role is to distill brand promise into compelling creative that connects with consumers and drives brand growth.”